Have you thought about how getting back to basics on FaceBook & Twitter can lend a new perspective?
Even FaceBook & Twitter’s most advanced users may be missing great engagement opportunities if they aren’t bothering to optimize FaceBook & Twitter’s basic features.
As social media marketers, we’re always learning new tips and tricks to use social platforms like FaceBook & Twitter. It’s easy to learn about using “advanced” methods also do not forget about the basics.
Revisiting FaceBook & Twitter’s basic features and analyzing how you use them on a daily basis can give you new perspective and take your FaceBook & Twitter optimization and marketing efforts up to the sky.
In this article I’ll explain every tips and tricks which will surely help you get maximum response through your social media optimization and marketing activity on FaceBook & Twitter.
Social Media Optimization & Marketing Tips and Tricks For FaceBook :-
1. Post Subject related Videos
The number one strategy, in my opinion, for your Facebook marketing right now is video. Social media analytics company Socialbakers looked at more than 670,000 posts by 4,445 brand pages to find that video posts had organic reach of 8.71%, far higher than text-only statuses 5.77%, link posts 5.29%, and photo posts 3.73%.
A) Post it direct: Posting directly to Facebook seems to provide better results than linking to video from sites like YouTube.
B) Choose a featured video: Facebook allows you to pick one featured video that gets a prominent place on your Page.
C) Create video playlists: Group related pieces of content together in a Facebook video playlist (Note: This one may not be available to everyone just yet.)
2. Share Quote Photos
A tactic that is still going strong is creating and sharing quote photos. People love inspirational quotes that motivate them or elicit a particular emotion, which in turn can lead to post interaction, especially shares.
A Facebook share plays a huge part in social proof and can result in many new friends of fans finding (and liking) your page. These new eyes are an opportunity for you to start the relationship-building process.
3. Target Your Organic Posts
If Facebook is limiting your posts to a smaller audience, why not make sure it’s exactly the audience you have in mind?
Targeting was once more of an ads feature, but since Facebook has rolled out new tools for publishers, more brands seem to be experimenting with targeting audiences for even organic posts.
4. Engage Your CTA button
Facebook introduced a call-to-action button designed to bring a business’ most important objective to the forefront of its Facebook presence.
For visitors landing on your page for the first time, make sure you make the most of this addition and add the most appropriate CTA available.
At present, page admins can select from seven calls to action:
“Book Now”
“Contact Us”
“Use App”
“Play Game”
“Shop Now”
“Sign Up”
“Watch Video”
5. Try Dark Posts
Dark posting on Facebook is publishing a post that does not appear on your page’s timeline. Instead, these posts are targeted to a select audience of your choosing.
Why might this be helpful? Split testing is one great use of dark posts. You can create three or four different variations of the same post, then send them out to see which type performs best (without flooding your timeline with each and every variation).
Here’s how to find this Facebook tool:
Click Power Editor in the left column of your Facebook ads manager. (Note: Power editor is only available for Chrome browsers.)
From here, you’ll want to click “Download” to Power Editor at the top of the page to download the accounts you want to manage.
6. Up Your Posting Frequency
Another no-nonsense tactic to counter lowered Facebook reach is to simply up your posting frequency. Total interactions per day on Facebook increase linearly with posts per day.
At the same time, negative feedback doesn’t seem correlated to posting more frequently.
I examine that some pages post 30-40 times per day and get less negative feedback as a proportion of total engagement.
7. Get Creative with Trending Topics
As Facebook moves ever closer into real-time when it comes to trending topics, I find myself clicking on these newsy topics more and more often.
And when I do, I notice that right below the details of whatever news item I’m checking out are more posts from others I’m connected to or even a few degrees away from.
Social Media Optimization & Marketing Tips and Tricks For Twitter :-
1: Find the Right Search Results
Many people are confused about how Twitter search works–and how to use search operators (i.e., and, or) to get the results they’re looking for.
Most users think that if they type several keywords in the search box, Twitter will search for any tweets that contain any of those terms. Unfortunately, that’s not how it works. Twitter only searches for tweets that contain ALL of those search terms, as if there is an invisible and inserted between your keywords.
2: Create and Share Curated Lists
Twitter lists are a useful way to filter information. The basic function of a Twitter list is to group people together based on a similar function, characteristic or interest.
For example, if you’re a conference organizer, you might want to create a list that includes all of this year’s speakers so you can monitor their tweets and interact with them in the run-up to the event. Or, if you’re in PR, you may want a list of your industry’s journalists so you can watch for any editorial requests that could gain exposure for your clients.
3: Ensure Images and Videos Show Up
Twitter conducted a study of over 2 million tweets and found that including a photo can boost retweets by up to 35% and adding a video can result in a 28% boost.
Buffer had similar results when they conducted an A/B test using tweets with and without images. They found that tweets with images increased the number of retweets by 150% and the number of clicks by 18%.
Photos and videos are important for engagement, but how you add them to your tweets matters. Twitter’s Image Expand feature only works if you tweet via the Twitter app or the website itself. Image Expand is useful because it attracts users’ eyes within the feed.
4: Favorite Good Content and Mentions
The option to favorite a tweet is a nice little feature—it’s a way to show someone you like what they’ve written. If you’re a big brand, you can favorite tweets to acknowledge everyone who mentions you, rather than responding to each tweet.
For instance, some companies automatically favorite tweets that mention them (or a specific hashtag) without actually reading the tweet first. That can get you in hot water if you’re not careful. And sometimes a tweet doesn’t actually match the mention or hashtag—favoriting it makes no sense.
5: Reply to the Right Audience
Many users assume every tweet they send appears in each of their followers’ streams, but that actually isn’t the case.
If you start a tweet with @username, only that person and any followers you have in common will see the tweet in their stream. As you can imagine, that limits a tweet’s visibility quite a bit.
That’s not necessarily a bad thing because it keeps your feed from becoming a list of one-to-one conversations when someone takes a look at your profile on mobile (where tweets aren’t separated into ‘tweets’ and ‘tweets and replies’ as they are on desktop).
6: Retweet Efficiently
Using the Retweet button often seems like the easiest and most logical way to share someone else’s tweet. However, when you use the Retweet button, @users are notified that they’ve been retweeted, but Twitter doesn’t allow them to reply or even acknowledge it with a favorite from within the notification panel.
This means that to continue a conversation or say thank you, users need to find the tweet within your profile—which, frankly, is too much work—and respond from there. If your purpose is to connect with a business or customer, the effort could be lost.
7: Track Tweet Engagement
Until recently, if you wanted to measure the reach of your tweets, you had to use third-party tools or invest in Twitter ads. But with the new Twitter analytics feature, everyone can measure engagement within Twitter itself. The catch is that you have to sign up for Twitter ads to gain access to the analytics. But don’t worry—you won’t actually have to purchase any ads to use it.
To sign up, you simply enter your business name, email and a credit card. This does seem excessive, but your card won’t be charged unless you make a Twitter ads purchase. And besides, the benefits of the data you’re privy to far outweigh the hassle of signing up.
With your account in place, you can view the engagement of each of your organic tweets and see how many impressions they have had. If you click on a specific tweet, you can access even more information on the number of impressions, clicks, favorites, expands, replies and retweets.
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